Pop-Up Beauty: Guerlain - scout paris 
scout paris 
 
The incredibly imaginative Guerlain pop-up store on the Champs-Elysees may have closed its doors, but the impression it left on those who appreciate the best in visual merchandising (I am included in this group) will last much longer. It appears to me that Guerlain was trying to reach a younger audience with the store's modern decor. The displays were designed to be more user friendly with low counters, well-lit and easy to see merchandise, and self-serve vanity tables where customers were encouraged to test the makeup at their leisure. See for yourself....
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The Guerlain pop-up store
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Lipstick Carousel: The ribbon makes the lipstick pop on a simple round table.
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On display: The light box highlights the products perfectly.
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A bubble gum pink vanity table for testing makeup.
7/5/2013 13:57:04

I really liked the interior of Guerlain pop-up store. The customers will certainly get a new rich experience by visiting this store.

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7/29/2013 16:30:35

Just the thing I was searching for on the internet and you have the best sharing and tips for a makeup artist. Never knew that you will have so much knowledge and new discovery on the makeup and coloring tips and I am pleased. Thanks for the share.

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9/25/2013 17:23:08

I am really impressed by the store's modern decoration. By viewing the above pictures, I am interested to visit this innovative store.

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